Attorney SEO Versus Legal Directory Listings
Own your domain to build lasting equity; directories disappear when contracts end.
Hugo Cattaneo
Section
5 stories in Law Firm Marketing.
Own your domain to build lasting equity; directories disappear when contracts end.
Organic search and local map pack rankings require technical foundation and hyperlocal content.
State bar rules apply to every page and post a firm publishes online.
Most PI firms optimize for cheap clicks instead of cheap signed cases, a costly strategic mistake.
Google's local map pack dominates legal searches, and your profile controls whether you're in it.